Vassilis Vassiliadis

Founder and Visioner at Vivid Vibes

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BIO

Vassilis is a Business Consultant, International Speaker, Trainer and Large Groups Facilitator. He loves Customer Experience and Service Design concepts, since they all have the human in the heart of their interest. He helps organisations to define their purpose and build a purposeful customer experience culture. In the past years he has been involved in a series of cutting edge projects aimed to bring service design culture into organisations worldwide. With his background in psychodrama and sociodrama, he aims on making an impact on people’s lives and driving change.

He founded VividVibes in 2017 focusing on designing transformative and disruptive strategies.

TALK

OnPurpose Customer Experience

Customer experience is one of the hottest buzzwords in business these days. Companies are pouring more resources than ever before into building a strong customer experience but many businesses design their processes around the idea that “the moments of truth” are solved or created in customer service.

This misperception of customer experience is an outdated way of thinking, and it’s one of the reasons why efforts to improve the overall customer experience fall flat. Brand purpose is the answer. A fundamental for Branded Customer Experience Excellence.

Panagiotis David
Jaana B. Dogan
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